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Understanding the algorithms used by search engines, such as Google, can be mystifying. Let’s start at the beginning:

What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

search engine optimization do it yourself

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website’s importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

search engine optimisation for dummies

Google’s algorithms change about 500-600 times per calendar year – more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don’t usually change website’s ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

SEO - 3 Most Important Aspects

If you don't know what type of search engine optimized article to write for your web site then it is a good idea to consider writing some kind of FAQ article. FAQ stands for frequently asked questions. If you go to a message board or forum about a topic and provide a 250-word answer to a commonly asked question on these boards and then upload all of this information to your site you will probably get tons of traffic and also clicks on your affiliate links.

The best thing about a FAQ article, which can be as tiny as 500 words. The great thing about the Question and Answer format is that often you can stumble across the very language that people are actually using when they type questions about this subject into a popular search engine like Google or Yahoo. So when you do your market research properly and try to find what you need on the forums at big websites like ivillage or on huge consumer or product review sites then you are practically being handed the keywords that you need to optimize your website on a silver platter.

As mentioned previously in this blog, a good source of keywords is the overture inventory tool, which is a free tool for searching for the appropriate keywords to use in your ad, blog or article. The key to using it is to never choose the top keyword but rather ones that are more exclusive.

The original purpose of the Internet was to give people information about products, places and people that they could not get elsewhere. People still look on the Internet to find this exclusive type of review today. When you write a FAQ article you are satisfying that urge to find out the "truth" about a product or a solution to a problem, which was the entire basis for the FAQ page on the Internet in the first place.

search engine optimization do it yourself

Write Yoast Style For Online SEO Success

All SEO tactics used to get your site successfully crawled and positioned in the major search engines evolve with the technology used to render websites, but the basic fundamentals stay the same. There are three major aspects to SEO that you should be sure to concentrate on when optimizing your website - keywords, links, and graphics. Use this checklist to ensure that your site will achieve the highest possible search engine rankings :

Keywords

1. Make sure the keywords that you are targeting are relevant to your website's content.

2. Keywords should be phrases that are commonly used in the search engines. There is no point in having your website optimized with search words or phrases that search engine users are not going to search with.

3. The titles of your pages should start with your keywords.

4. The content of your pages should be full of your keywords and other related information.

5. All tags on your website should be optimized with your targeted keywords.

6. Be sure that your keywords are included in your website's filenames.

Links

1. External links are extremely important in search engine optimization. First, make sure that your site is listed in DMOZ also known as the Open Directory Project. DMOZ provides many of the search engine results for the most popular search engines, including Google.

2. Your website should be listed in human edited online directories.

3. It is essential you make sure that your website has a sitemap with text links.

4. Avoid linking with anyone who asks - focus on linking with websites that have a page rank as high as yours or better. Also, link with websites that relate to yours or are complimentary to yours. For example, if you have a fashion-related website, link with other fashion, accessory, or beauty websites.

Graphics

1. Make sure that your website uses CSS (Cascading Style Sheets). What this does is completely separate the code that is used to "layout" the web site from the content (Keywords etc) of your website. What happens is the Search Engine Spiders are able to completely ignore the formatting code. This makes the search engine spider find your content / keywords etc right away without the possibility of getting caught in bad code or having to sift through unnecessary code in order to find your keywords / content etc.

2. The graphics that are on your website should also have descriptive and keyword rich alternative attributes that are useful for visitors.

Using these three aspects of Search Engine Optimization will surely help your website get ranked faster.


Understanding the algorithms used by search engines, such as Google, can be mystifying. Let’s start at the beginning:

What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

search engine optimization do it yourself

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website’s importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

search engine optimisation manager

Google’s algorithms change about 500-600 times per calendar year – more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don’t usually change website’s ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

SEO Tips - How to Write a Good Title and Description

SEO stands for Search Engine Optimization, and is a set of methods that concentrate on improving the ranking of a website in the search engine listing. Similarly, SEO can also be considered as a subset of search engine marketing. The term also refers to an industry of consultants who undertake optimization projects on behalf of clients' sites.

Search Engine Optimization methods can be categorized as white hat SEOs and black hat SEOs. The search engines for building content and improving site quality often approve white hat SEO methods. However, the black hat SEO often uses methods and tricks like cloaking and spamdexing. In fact, there is an argument wherein white hatters charge that black hat methods are an attempt to manipulate search rankings unfairly, and the black hatters counter that all SEO is an attempt to manipulate rankings.

Various kinds of listings are displayed in search engines result pages, which mainly include pay per click advertisements, paid inclusion listings and organic search results. SEO focus on advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO stratagem can highly enhance both the number and quality of visitors, who complete the action intended by the site owner. Search engine optimization offers stand-alone services, mainly for a larger marketing effort and can be highly effective if incorporated at the initial development and design of a site.

However, the cost of pay per click advertising can be hug for competitive and high-volume search terms. On the other hand, ranking well in the organic search results can supplement the same-targeted traffic with a significant potential saving. If the cost of optimization is less than the cost of advertising, site owners can even opt for an organic search to optimize their site.

With the magnification of e-commerce, search engine optimization can be a crucial process for any business organization, as SEO greatly assist in targeting the final customers.

search engine optimisation proposal

SEO Experience

SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for you.

If you've spent time online recently, you've probably read the term "SEO," or "Search Engine Optimization. But what does it mean, exactly? "SEO" is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a "conversion action." That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.

Simply put, SEO is marketing through an understanding of how search algorithms work combined with a knowledge of what human users might search for. The end goal is to create a site that contains words for which people will likely search when looking for information such as that contained on your site.

SEO is an extremely powerful tool online - use SEO wisely!