SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for your Newmarket campaign.
If you’ve spent time online recently, you’ve probably read the term “SEO,” or “Search Engine Optimization. But what does it mean, exactly? “SEO” is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a “conversion action.” That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.
SEO - Web Page Optimization And Home Page Optimization
A few nights ago I was asked by a regular in a bar I frequent: 'what is this pub doing with a website? Somewhat bemused, I replied that it receives substantial hits to its website and that it is listed on all the Bangkok portals. More importantly, they have consistently remained at #1 on Google, Yahoo!, MSN and the other major search engines for well over a year. Visitors the site, although not verifiable, must convert into a lot of money.' He looked slightly bemused, shrugged his shoulders and muttered something about not knowing much about search engines.
That is where we stand on building websites: our philosophy is based on making the web work for our clients; in providing them with a new revenue source. We don't just deliver tastefully designed websites, we also provide detailed research which we convert into accurately anticipated keywords likely to be used by potential visitors when searching for a source of information.
With this knowledge, we optimise our clients' web pages and register it with sites we know will boost its rankings. This strategy has been successfully employed on sites based in Thailand, the UK, Germany, Australia, France, Austria and France.
But there is another option to be seriously considered: commercial search. It is by far the most dynamic and fast-growing industry segment now, estimated to extend beyond $5billion by 2006. Pioneered by Overture (now Yahoo!), pay-per-click was created in response to three fundamental issues concerning internet search: poor quality results; random ordering of listings; and a weak advertising revenue model. It solved these problems by creating a real-time market for keyword bidding.
Recently, however, it has spawned a series of bidding wars among a growing number of marketers wanting their ads displayed alongside the top search results, and the demand for placement now seems to have reached an almost critical level. Highly popular search terms can easily get you involved in a cost escalation dynamic: extend your bid to the top spot and there's a good chance that, within hours, #2 will outbid you. This process can go on indefinitely until the actual 'market space' for these search terms is inflated beyond reach, which can take several weeks to stabilise and return to some kind of equilibrium.
Also, whilst pay-per-click can be the best marketing tool on the web if 'conversion rates' are high, there are four fundamental objectives to be recognised:
1. The content of your site must exactly match the keywords you intend to bid on;
2. All of your keywords stand no chance whatsoever of being listed in the top ten positions on the major search engines;
3. The cost of bidding will be more than recovered, as visits to your web pages will convert into quality leads or actual sales;
4. The more popular the search term, the more expensive.
If you think it's worth the investment, then take the plunge.
In the main, robots index websites, and few people look beyond the first 20 results. This has driven Google, Yahoo! and now MSN to devise a more specific search trend: e-marketing driven by localised search advertising, personalisation and increased specialisation. When fully operative, these initiatives will narrow the scope of the problems inherent in generic search results.
In the meantime, V9 will continue to provide our clients with optimum results: we have the expertise and proven credentials in providing Thai- and foreign-based businesses the opportunity of profitable expansion.
SEO – Find the Best Newmarket Keywords for Your Website
Write yoast style on your blog and you'll learn the key components of popular SEO writing results that work anywhere you might write.
Yoast is a plugin for WordPress. If you don't have it, you might want to ask your webmaster to add it to your WordPress blog. If you do have it, follow the directions below to learn how to best use it.
1 - Keyword Phrase
Use your keyword phrase as the first 3 - 5 words in your title, in a sub header (header 2), and as the alt text for a graphic you use in your article. If possible, use the same words as anchor text for a link you place in the content, as well.
2 - Edit Meta Description Snippet
Edit the snippet in the yoast file box, by adding about 20 words using your keyword phrase in the snippet. This is an important part of helping others find your article online.
3 - Write 300 Words or More
If you don't have more than three hundred words to say about a given topic, it probably isn't worth the effort, because that's the minimum number of words you need. And they should be value driven words. Don't be lazy. Add real content and make sure they add value to your site.
4 - Use Short Sentences
Yeah, I know. I can't do this, even if I'm forced... But I try. So, because the program requires it. I'm learning to shorten my sentences. Sometimes, using odd methods to CUT the length of a sentence.
5 - Keep it Simple Stupid
Okay, that word may not be nice, according to my granddaughter, but it's a word. Furthermore, it's a principle. Use it. The principle, not the word.
6 - Use Transition Words
Yeah, this one drives me nuts too. But it's a requirement. Yoast wants at least 30% of your sentences to have a transition word, because they say so. Words like: and, first of all, finally, in addition, because, since, therefore, same, less, yet, opposite, consequently, most noteworthy, most of all, especially, and relevant. If you don't use these words, you'll quickly become superfluous, in the eyes of yoast. Just do it.
7 - Write in Active Voice
This is important. It makes the article easier to read, and gives it more impact. Shorter sentences also help with readability and voice, because you don't overwrite your thoughts.
Keep your sentences under 20 words each - this is a requirement as well. And do this!
If you find you just can't --- hire a content writer. It's worth the money!
SEO - Writing the SEO FAQ Article
All SEO tactics used to get your site successfully crawled and positioned in the major search engines evolve with the technology used to render websites, but the basic fundamentals stay the same. There are three major aspects to SEO that you should be sure to concentrate on when optimizing your website - keywords, links, and graphics. Use this checklist to ensure that your site will achieve the highest possible search engine rankings :
1. Make sure the keywords that you are targeting are relevant to your website's content.
2. Keywords should be phrases that are commonly used in the search engines. There is no point in having your website optimized with search words or phrases that search engine users are not going to search with.
3. The titles of your pages should start with your keywords.
4. The content of your pages should be full of your keywords and other related information.
5. All tags on your website should be optimized with your targeted keywords.
6. Be sure that your keywords are included in your website's filenames.
1. External links are extremely important in search engine optimization. First, make sure that your site is listed in DMOZ also known as the Open Directory Project. DMOZ provides many of the search engine results for the most popular search engines, including Google.
2. Your website should be listed in human edited online directories.
3. It is essential you make sure that your website has a sitemap with text links.
4. Avoid linking with anyone who asks - focus on linking with websites that have a page rank as high as yours or better. Also, link with websites that relate to yours or are complimentary to yours. For example, if you have a fashion-related website, link with other fashion, accessory, or beauty websites.
1. Make sure that your website uses CSS (Cascading Style Sheets). What this does is completely separate the code that is used to "layout" the web site from the content (Keywords etc) of your website. What happens is the Search Engine Spiders are able to completely ignore the formatting code. This makes the search engine spider find your content / keywords etc right away without the possibility of getting caught in bad code or having to sift through unnecessary code in order to find your keywords / content etc.
2. The graphics that are on your website should also have descriptive and keyword rich alternative attributes that are useful for visitors.
Using these three aspects of Search Engine Optimization will surely help your website get ranked faster.