SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for your Brighton campaign.
If you’ve spent time online recently, you’ve probably read the term “SEO,” or “Search Engine Optimization. But what does it mean, exactly? “SEO” is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a “conversion action.” That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.
SEO - Writing the SEO FAQ Article
Although SEO is essential thing when talking about online business, blogging or internet marketing, I am writing this article for those bloggers who are new to SEO or have no knowledge on it, and who don't want to pay for 3rd party SEO services.
Why we need SEO?
The answer is simple, we want to rank well in search engines, we want to grab more traffic from it. To achieve this we need to optimize our site for SEO. OK I agree, but SEO is only way to rank well in Google? No, not always,
What actually Search Bots (Google) looks for when they scroll your site?
Googlebot or any search robot do only one thing when they visit your site. Google will try to find out the topic (the main keyword) of your page content, and quality of information contained in your article, if it is best then it will surely be lifted up in Google search results pages. In short if content is original, unique and good, you don't need to worry about SEO or backlinks.
So, if I blog original and informative articles, I should forget about SEO?
NO, I don't mean that, as I said earlier, SEO is essential thing but you can take it on less priority if you post unique and original informative articles on your blog regularly, but if you are posting on hot niche in internet market, you are going to compete with big competitors, then you need to consider about SEO.
This is from my own experience of SEO, I think search engines looks for original and informative content. Quality test of your content is done by some algorithm and SEO is the way to tell search engines about your quality. All SEO techniques are designed to meet requirement of search engine algorithm, hence it becomes easy for bots to determine quality of your article. IF your content is king, bot will automatically detect it, once visitors start clinking on your link in search engine result pages, Google will be sure that your articles are great.
But, remember that, only good quality content will not raise your Google PR, but will surely help you to receive more organic search traffic from Google.
SEO – Find the Best Brighton Keywords for Your Website
If you don't know what type of search engine optimized article to write for your web site then it is a good idea to consider writing some kind of FAQ article. FAQ stands for frequently asked questions. If you go to a message board or forum about a topic and provide a 250-word answer to a commonly asked question on these boards and then upload all of this information to your site you will probably get tons of traffic and also clicks on your affiliate links.
The best thing about a FAQ article, which can be as tiny as 500 words. The great thing about the Question and Answer format is that often you can stumble across the very language that people are actually using when they type questions about this subject into a popular search engine like Google or Yahoo. So when you do your market research properly and try to find what you need on the forums at big websites like ivillage or on huge consumer or product review sites then you are practically being handed the keywords that you need to optimize your website on a silver platter.
As mentioned previously in this blog, a good source of keywords is the overture inventory tool, which is a free tool for searching for the appropriate keywords to use in your ad, blog or article. The key to using it is to never choose the top keyword but rather ones that are more exclusive.
The original purpose of the Internet was to give people information about products, places and people that they could not get elsewhere. People still look on the Internet to find this exclusive type of review today. When you write a FAQ article you are satisfying that urge to find out the "truth" about a product or a solution to a problem, which was the entire basis for the FAQ page on the Internet in the first place.
SEO - What is SEO?
What does a Title mean to your website? A Title is a short descriptive explanation of what your webpage is about. In a brief moment a search engine spider can crawl your site and read your title and content to see how relative your content is based on the user's search.
Page title's are a collection of keywords, categories and description all in one. The page title should be different on every page of your website, you will actually get penalized if your title is the same on every page, due to the fact that the search engine will think you have duplicate information and literally skip over the page. For Example if you are promoting 10 products on your site you should have a separate page for each product with its own title specific to the content.
As noted before you should use your keywords and or phrase in the title, and make sure you use some type of formatting. One of the most common would be something like this:
Keyword or phrase | category | Website Title
Remember search engines rank pages individually so it is very important to make the title's unique. It's also important to note that when you or someone else is searching on Google, Yahoo or MSN, the title will be the first thing that they read, so its vital to be descriptive. This is the time you need to make an impression on the reader so that they will want to click on your link and visit your site. Without a title that encourages a clickthrough your site will be dead in the water and lot's of time wasted.
If a user is interested in your title, they will tend to read the descriptive paragraph underneath called a Meta Description, and this is a meta tag or HTML tag that is embedded in the code, and is used for this purpose only, if your site does not have this tag included, they will usually grab the first few sentences from your main page of your site.
The description is basically a few sentences of descriptive information about your website, make sure it flows well and is easy to read, oh and by the way insert your keywords throughout the description. The description needs to be around 200 characters or less, you are not telling a story here, you are trying to get the reader curious so they want to clickthrough to the site.
Hope some of these SEO Tips where enough to get you going in the right direction, keep up your research!