SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for your Aspley campaign.
If you’ve spent time online recently, you’ve probably read the term “SEO,” or “Search Engine Optimization. But what does it mean, exactly? “SEO” is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a “conversion action.” That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.
SEO - Writing the SEO FAQ Article
Write yoast style on your blog and you'll learn the key components of popular SEO writing results that work anywhere you might write.
Yoast is a plugin for WordPress. If you don't have it, you might want to ask your webmaster to add it to your WordPress blog. If you do have it, follow the directions below to learn how to best use it.
1 - Keyword Phrase
Use your keyword phrase as the first 3 - 5 words in your title, in a sub header (header 2), and as the alt text for a graphic you use in your article. If possible, use the same words as anchor text for a link you place in the content, as well.
2 - Edit Meta Description Snippet
Edit the snippet in the yoast file box, by adding about 20 words using your keyword phrase in the snippet. This is an important part of helping others find your article online.
3 - Write 300 Words or More
If you don't have more than three hundred words to say about a given topic, it probably isn't worth the effort, because that's the minimum number of words you need. And they should be value driven words. Don't be lazy. Add real content and make sure they add value to your site.
4 - Use Short Sentences
Yeah, I know. I can't do this, even if I'm forced... But I try. So, because the program requires it. I'm learning to shorten my sentences. Sometimes, using odd methods to CUT the length of a sentence.
5 - Keep it Simple Stupid
Okay, that word may not be nice, according to my granddaughter, but it's a word. Furthermore, it's a principle. Use it. The principle, not the word.
6 - Use Transition Words
Yeah, this one drives me nuts too. But it's a requirement. Yoast wants at least 30% of your sentences to have a transition word, because they say so. Words like: and, first of all, finally, in addition, because, since, therefore, same, less, yet, opposite, consequently, most noteworthy, most of all, especially, and relevant. If you don't use these words, you'll quickly become superfluous, in the eyes of yoast. Just do it.
7 - Write in Active Voice
This is important. It makes the article easier to read, and gives it more impact. Shorter sentences also help with readability and voice, because you don't overwrite your thoughts.
Keep your sentences under 20 words each - this is a requirement as well. And do this!
If you find you just can't --- hire a content writer. It's worth the money!
SEO – Find the Best Aspley Keywords for Your Website
Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.
What is SEO?
SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.
What are some of these "things?"
There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.
What is SEO As It Relates to Freelance Writers?
What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.
For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.
So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or some other relevant keyword phrase.
Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).
How Businesses Get to the Top of Search Engine Results
When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.
The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.
Why SEO Copywriters are So In Demand and How They Make Their Money
One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.
Many times, companies will simply give you a bunch of keyword phrases and let you write what you want -- as long as it's a certain length (usually 300-500 words).
There are many freelance writers - hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.
SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.
In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:
"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."
And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.
SEO - Web Page Optimization And Home Page Optimization
Good SEO articles increase a website's SEO traffic because articles are indexed online. SEO articles can be posted to a personal blog or article databases, which permit links back to your website. Creating a blog with original SEO articles is a great way to offer fresh SEO content to viewers interested in your niche or product market. You can help sway their opinions by offering your expert views and giving them the information to back them up. You then link your blog posts to your main web site to that once the person is convinced that buying your gizmo, gadget, service or potion is going to change their lives they can click on over and buy it from you.
Know Me, Like Me, Trust Me
Now that's smart marketing. People prefer to buy things from people they know, like and trust. Custom SEO articles help them get to know you, like you, and trust you. But, it doesn't happen overnight. You have to provide regular posts either everyday or at least several times a week in order to gain a following and provide enough unique SEO content to keep your search engine ratings high, attract new viewers and convince people that you are the expert in your field.
Who Has Time for All That?
Of course, finding the time to write your SEO articles every day can be difficult in light of the fact that you still have a business to run. And even worse than that, if your writing skills are lacking you may do a better job convincing people that you are an idiot than an expert in your field. No matter how much you know about your topic, and as unfair as it may seem, if it isn't written well people will assume that you aren't intelligent. Purchasing custom written articles for your blog posts is the perfect solution. Having a team of professional writers at your service is an easy way to get fresh, informative content to your viewers while boosting your professional expert image.
How Will the Writers Know My Niche?
Professional writers of SEO articles will take the time to research the specific industry or niche market. And you are free and even encouraged to provide the topics or keywords you would like each article to cover. If you are not sure of which keywords and phrases will be most effective in your articles, the writer should be able to conduct keyword research to determine how many times per month potential phrases are searched.
Writing SEO articles has fast become the best way to increase website sales on the Internet. Your blog posts convince your viewers to know, like and trust you, which increases the likelihood of them purchasing from you. The best way to ensure that your blog or website contains current, fresh, informative content is to purchase original search engine optimization articles. The articles will demonstrate expert appearance you and your business's expertise.