SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for your Brisbane Airport campaign.
If you’ve spent time online recently, you’ve probably read the term “SEO,” or “Search Engine Optimization. But what does it mean, exactly? “SEO” is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a “conversion action.” That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.
What Is SEO?
Understanding the algorithms used by search engines, such as Google, can be mystifying. Let's start at the beginning:
What is a Search Engine Algorithm?
An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.
Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website's importance, and thus, its ranking as compared to other websites in the same field or category.
Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).
Google's algorithms change about 500-600 times per calendar year - more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don't usually change website's ranking to any noticeable degree.
For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.
What is an algorithm update?
Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.
Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.
How are algorithm updates revealed?
This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.
What is the Fred Update?
On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.
Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality - not content - of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: "DYK for each search result there may be several title candidates & the one that it's believed to work best for query is shown to the users".
Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.
Penguin was significant in that it targeted low quality websites that contained 'spammy' content. Their main concern was with flagging websites that would harm user's computers or cell phones.
Google Penguin 4.0
The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.
The second phase was released on October 6, 2016. After this second phase launched, the algorithm "temperature" dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.
Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.
SEO – Find the Best Brisbane Airport Keywords for Your Website
What is SEO?
SEO (Search Engine Optimization) mean optimize you web page friendly with Search Engine. That's very easy to read buy very difficult to implement. You know how to optimize you page for Search Engine like?
I would like to share my experience over SEO. I create new website last 4 months about comparison service. I believe in my mind I would like visitor to get the best benefit as much as they can. So I try to find any products and compare with many shops. That's the point of this site. After it's done 60%-80% I submit many directories (some are good and some bad). As I remember around 1,200 directories. On that time I do not concern about bad site and good site I know only "Submit".
I use around a month with submit directory and later I change and update website to be the best. I have separate page for reciprocal link as well. After 3 months, I just check my backlink by SEO Elite and WOW. Only 20 directories have backlink to my site (from 1,200). Look terrible for me about "Submit Directory" Then I think submit directory is not work for me anymore so I try to use Social Bookmarking (Digg, etc..). Social bookmark can drive traffic but mostly no backlinks.
I try to learn about SEO technique from many forums site and found some technique to "Post Comment in Blog". I think this way is the best to generate backlinks. For blog comment I have some tips to find related site you can try phase below in Google.
site:.edu inurl:blog "post a comment" -"comments closed" -"you must be logged in" "any niche keyword"
- site:.edu mean you select only.edu website.
- inurl:blog mean must has "blog" in domain
- "post a comment" mean specified to page can post comment
- -"comments closed" mean show result only active comment posted (Google Search Technique)
- -"you must be logged in" mean show result that do not need to register/login (Google Search Technique)
- "any niche keyword" mean you keyword related to your site
I try to comment many blog and yes I get some backlinks from their sites. But most of them "Nofollow" but don't be serious you still get backlinks except PR transfer. Don't worry.
Anyway, for submit directory I think I will be back to submit again but I need to select the quality link only. Most of quality link you need to reciprocal for sure. And the last one you MUST be concern is you content should be complete. You need to usually update your site (On page) to be friendly too.
I believe this is not my last article about SEO. I try to do many things for SEO and Traffic boost up. I will share my experience again if I can find something new on SEO Technique.
What Is SEO?
Search engine optimization is the best way to ensure that your website is seen by as many Internet users as possible. The most important aspect of search engine optimization is keywords. Making sure that your website is optimized with the right keywords or keyword phrases is essential.
It is useless to optimize your site with keywords that people do not search for. It is also useless to optimize the site with keywords that are too general. If your website is optimized with such general search words, chances are, search engine users will never be directed to your website.
Many website owners understand how important search engine optimization is to the success of their website, but they do not know how to figure out which words are right. So, here are some suggestions on how to find the best keywords for your website.
o First, you need to use common words. Words that people use when using a search engine, but make sure that they are specific enough to your site so that they do not turn up millions of matches.
o Many people search for a website by using short phrases. Make your keyword a two to four word phrase, but make sure that the phrase is relevant to your topic. Phrases have proven to be a great tool in optimization.
o Include the most popular keywords in your website even if you do not have a high ranking for them. Search engines will notice them and they may be beneficial in the future.
o Think of different ways to express your website. Maybe by what it is selling, the name and location of your company, or a service that you are advertising. Since search engines analyze the entire content of a website, you can receive many rankings for different keywords.
o Try to find keywords that your competitors haven't found yet. This allows you rank high with little competition.
Finding the best keywords for your website is necessary to your website's success. Optimizing your site is the only way to increase traffic and business on the Internet. But remember to make sure that you choose relevant search words to work with. Increased traffic to your website will not increase sales if the search engine users are looking for a different product or service. Do not sacrifice relevance. A combination of relevant and popular keywords is one of the best ways to increase your search engine rankings.