SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for your Manly West campaign.
If you’ve spent time online recently, you’ve probably read the term “SEO,” or “Search Engine Optimization. But what does it mean, exactly? “SEO” is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a “conversion action.” That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.
SEO - Writing the SEO FAQ Article
Good SEO articles increase a website's SEO traffic because articles are indexed online. SEO articles can be posted to a personal blog or article databases, which permit links back to your website. Creating a blog with original SEO articles is a great way to offer fresh SEO content to viewers interested in your niche or product market. You can help sway their opinions by offering your expert views and giving them the information to back them up. You then link your blog posts to your main web site to that once the person is convinced that buying your gizmo, gadget, service or potion is going to change their lives they can click on over and buy it from you.
Know Me, Like Me, Trust Me
Now that's smart marketing. People prefer to buy things from people they know, like and trust. Custom SEO articles help them get to know you, like you, and trust you. But, it doesn't happen overnight. You have to provide regular posts either everyday or at least several times a week in order to gain a following and provide enough unique SEO content to keep your search engine ratings high, attract new viewers and convince people that you are the expert in your field.
Who Has Time for All That?
Of course, finding the time to write your SEO articles every day can be difficult in light of the fact that you still have a business to run. And even worse than that, if your writing skills are lacking you may do a better job convincing people that you are an idiot than an expert in your field. No matter how much you know about your topic, and as unfair as it may seem, if it isn't written well people will assume that you aren't intelligent. Purchasing custom written articles for your blog posts is the perfect solution. Having a team of professional writers at your service is an easy way to get fresh, informative content to your viewers while boosting your professional expert image.
How Will the Writers Know My Niche?
Professional writers of SEO articles will take the time to research the specific industry or niche market. And you are free and even encouraged to provide the topics or keywords you would like each article to cover. If you are not sure of which keywords and phrases will be most effective in your articles, the writer should be able to conduct keyword research to determine how many times per month potential phrases are searched.
Writing SEO articles has fast become the best way to increase website sales on the Internet. Your blog posts convince your viewers to know, like and trust you, which increases the likelihood of them purchasing from you. The best way to ensure that your blog or website contains current, fresh, informative content is to purchase original search engine optimization articles. The articles will demonstrate expert appearance you and your business's expertise.
SEO – Find the Best Manly West Keywords for Your Website
Understanding the algorithms used by search engines, such as Google, can be mystifying. Let's start at the beginning:
What is a Search Engine Algorithm?
An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.
Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website's importance, and thus, its ranking as compared to other websites in the same field or category.
Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).
Google's algorithms change about 500-600 times per calendar year - more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don't usually change website's ranking to any noticeable degree.
For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.
What is an algorithm update?
Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.
Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.
How are algorithm updates revealed?
This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.
What is the Fred Update?
On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.
Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality - not content - of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: "DYK for each search result there may be several title candidates & the one that it's believed to work best for query is shown to the users".
Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.
Penguin was significant in that it targeted low quality websites that contained 'spammy' content. Their main concern was with flagging websites that would harm user's computers or cell phones.
Google Penguin 4.0
The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.
The second phase was released on October 6, 2016. After this second phase launched, the algorithm "temperature" dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.
Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.
What Is SEO?
All SEO tactics used to get your site successfully crawled and positioned in the major search engines evolve with the technology used to render websites, but the basic fundamentals stay the same. There are three major aspects to SEO that you should be sure to concentrate on when optimizing your website - keywords, links, and graphics. Use this checklist to ensure that your site will achieve the highest possible search engine rankings :
1. Make sure the keywords that you are targeting are relevant to your website's content.
2. Keywords should be phrases that are commonly used in the search engines. There is no point in having your website optimized with search words or phrases that search engine users are not going to search with.
3. The titles of your pages should start with your keywords.
4. The content of your pages should be full of your keywords and other related information.
5. All tags on your website should be optimized with your targeted keywords.
6. Be sure that your keywords are included in your website's filenames.
1. External links are extremely important in search engine optimization. First, make sure that your site is listed in DMOZ also known as the Open Directory Project. DMOZ provides many of the search engine results for the most popular search engines, including Google.
2. Your website should be listed in human edited online directories.
3. It is essential you make sure that your website has a sitemap with text links.
4. Avoid linking with anyone who asks - focus on linking with websites that have a page rank as high as yours or better. Also, link with websites that relate to yours or are complimentary to yours. For example, if you have a fashion-related website, link with other fashion, accessory, or beauty websites.
1. Make sure that your website uses CSS (Cascading Style Sheets). What this does is completely separate the code that is used to "layout" the web site from the content (Keywords etc) of your website. What happens is the Search Engine Spiders are able to completely ignore the formatting code. This makes the search engine spider find your content / keywords etc right away without the possibility of getting caught in bad code or having to sift through unnecessary code in order to find your keywords / content etc.
2. The graphics that are on your website should also have descriptive and keyword rich alternative attributes that are useful for visitors.
Using these three aspects of Search Engine Optimization will surely help your website get ranked faster.