Search Engine Marketing Murtoa

Many people are still unaware of the important uses of SEO, but with time and more expansion they will learn. Every search engine has it’s own set of rules and regulations regarding what is legal and illegal uses of SEO.

search engine optimization google adwords

SEO

SEO involves attaining a higher ranking in search engines via changes to your site content and code to make it more relevant and therefore more search engine compatible. SEO Murtoa  is still a great way to bring in more profits with your Affiliate Marketing campaigns. It involves selecting the most targeted keywords or keyword phrases that relate to your web site. Since the online business in becoming highly competitive, websites who practice Search Engine Optimisation have an edge over their competitors. When properly optimised, an SEO campaign can deliver long-term gains, better accessibility and cross browser compatibility.

Keywords

search engine optimisation tips

Keywords are an integral part of your online marketing campaign. Its not a good practice to add more than 20-30 words in Meta keywords. Both the Meta keywords tag and the Meta description tag contribute to your search engine ranking. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. When the search spiders crawl through your blog, they are looking for references to the keywords you have chosen as well as references to your description of your blog.

Link

In an ideal world search engines would just find you by following links to your site, but in reality this could also take months. A simple link from an established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. Search engines crawl the Internet by following links on web sites, so if no one has linked to your new site, the search engine can’t know you’re there, as it isn’t like walking down the street and suddenly stumbling upon it.

search engine optimization using meta tags

SEO Experience

Search engine optimization is the best way to ensure that your website is seen by as many Internet users as possible. The most important aspect of search engine optimization is keywords. Making sure that your website is optimized with the right keywords or keyword phrases is essential.

It is useless to optimize your site with keywords that people do not search for. It is also useless to optimize the site with keywords that are too general. If your website is optimized with such general search words, chances are, search engine users will never be directed to your website.

Many website owners understand how important search engine optimization is to the success of their website, but they do not know how to figure out which words are right. So, here are some suggestions on how to find the best keywords for your website.

o First, you need to use common words. Words that people use when using a search engine, but make sure that they are specific enough to your site so that they do not turn up millions of matches.

o Many people search for a website by using short phrases. Make your keyword a two to four word phrase, but make sure that the phrase is relevant to your topic. Phrases have proven to be a great tool in optimization.

o Include the most popular keywords in your website even if you do not have a high ranking for them. Search engines will notice them and they may be beneficial in the future.

o Think of different ways to express your website. Maybe by what it is selling, the name and location of your company, or a service that you are advertising. Since search engines analyze the entire content of a website, you can receive many rankings for different keywords.

o Try to find keywords that your competitors haven't found yet. This allows you rank high with little competition.

Finding the best keywords for your website is necessary to your website's success. Optimizing your site is the only way to increase traffic and business on the Internet. But remember to make sure that you choose relevant search words to work with. Increased traffic to your website will not increase sales if the search engine users are looking for a different product or service. Do not sacrifice relevance. A combination of relevant and popular keywords is one of the best ways to increase your search engine rankings.

SEO Murtoa – Web Page Optimization And Home Page Optimization

If you don't know what type of search engine optimized article to write for your web site then it is a good idea to consider writing some kind of FAQ article. FAQ stands for frequently asked questions. If you go to a message board or forum about a topic and provide a 250-word answer to a commonly asked question on these boards and then upload all of this information to your site you will probably get tons of traffic and also clicks on your affiliate links.

The best thing about a FAQ article, which can be as tiny as 500 words. The great thing about the Question and Answer format is that often you can stumble across the very language that people are actually using when they type questions about this subject into a popular search engine like Google or Yahoo. So when you do your market research properly and try to find what you need on the forums at big websites like ivillage or on huge consumer or product review sites then you are practically being handed the keywords that you need to optimize your website on a silver platter.

As mentioned previously in this blog, a good source of keywords is the overture inventory tool, which is a free tool for searching for the appropriate keywords to use in your ad, blog or article. The key to using it is to never choose the top keyword but rather ones that are more exclusive.

The original purpose of the Internet was to give people information about products, places and people that they could not get elsewhere. People still look on the Internet to find this exclusive type of review today. When you write a FAQ article you are satisfying that urge to find out the "truth" about a product or a solution to a problem, which was the entire basis for the FAQ page on the Internet in the first place.

SEO Articles

Understanding the algorithms used by search engines, such as Google, can be mystifying. Let's start at the beginning:

What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website's importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

Google's algorithms change about 500-600 times per calendar year - more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don't usually change website's ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

What is an algorithm update?

Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.

Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.

How are algorithm updates revealed?

This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.

What is the Fred Update?

On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.

Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality - not content - of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: "DYK for each search result there may be several title candidates & the one that it's believed to work best for query is shown to the users".

Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.

Penguin was significant in that it targeted low quality websites that contained 'spammy' content. Their main concern was with flagging websites that would harm user's computers or cell phones.

Google Penguin 4.0

The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.

The second phase was released on October 6, 2016. After this second phase launched, the algorithm "temperature" dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.

Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.


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